A. Idea Generation
B. Concept Development
C. Product Launch
D. Product Retirement
Answer: D. Product Retirement
2. Which of the following is NOT a common source of new product ideas?
A. Customers
B. Competitors
C. Employees
D. Suppliers
Answer: B. Competitors
3. Which of the following is NOT a characteristic of a successful new product?
A. Meets customer needs
B. Has a unique selling proposition
C. Is priced lower than competitors
D. Is easy to use and understand
Answer: C. Is priced lower than competitors
4. Which of the following is NOT a common method for testing a new product concept?
A. Focus groups
B. Surveys
C. Prototype testing
D. Sales forecasting
Answer: D. Sales forecasting
5. Which of the following is NOT a common reason for a new product to fail?
A. Poor marketing
B. Lack of funding
C. Inadequate testing
D. Overestimation of demand
Answer: B. Lack of funding
6. Which of the following is NOT a key element of a successful product launch?
A. Effective marketing
B. Adequate distribution channels
C. High pricing
D. Positive customer reviews
Answer: C. High pricing
7. Which of the following is NOT a common method for gathering customer feedback on a new product?
A. Surveys
B. Focus groups
C. Social media monitoring
D. Sales forecasting
Answer: D. Sales forecasting
8. Which of the following is NOT a common reason for a product to be retired?
A. Declining sales
B. Technological obsolescence
C. Increased competition
D. High profitability
Answer: D. High profitability
9. Which of the following is NOT a common type of innovation?
A. Incremental innovation
B. Disruptive innovation
C. Radical innovation
D. Competitive innovation
Answer: D. Competitive innovation
10. Which of the following is NOT a common challenge in the New Product Development Process?
A. Lack of resources
B. Resistance to change
C. Inadequate market research
D. Too much competition
Answer: D. Too much competition
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